China Casual Wear Industry Has Developed Three Main Vein

Zhejiang Wenzhou: an operator “virtual” big tourClassé Wenzhou casual, perhaps, it is necessary to mention the virtual enterprise; themselves to capture the major brands outsource production to allow businesses to have more time and energy for the operation of the mark, so commonplace, Wenzhou, have been able to eternity! According to incomplete statistics, the current brand casual in Wenzhou as many hundreds, of brands such as Metersbonwe, high state, SEMIR, thanks Reta, etc., may be regarded as a virtual enterprise “master”! Recent years Some brand new and relatively mature companies are successively loaded in the casual areas; done, so start the new brand of sport mode used has been verified, may be able to more successfully achieve their objectives; but also for small businesses and many said, also a breakthrough in funding, equipment, technology and other constraints, significant savings, which in a virtual enterprise has been widely applied in Wenzhou, more Important! Thanks Reta Group Co., Ltd. From 1997 to the franchise, the channel function of virtualization! After three years, businesses across the country, opened over 300 stores! Begun to taste the results in the following areas; company has implemented a virtual manufacturing model, cutting workshop production lost in Zhongshan, Guangdong, reliable quality and designated eight companies, brandable, “Thanks to Reta robe “However, in a number of emerging brands seem virtual enterprise is not the only mark of success, they are prepared on the basis of the Virtual Enterprise model, turn to seek a more” personal management business ! Fujian Quanzhou: Entertainment Manufacturing 2 Upgrade “The whole region can be a productive effort to develop the choice of a men’s casual world class best!” Quanzhou Textile and Apparel Association, Mr. Chow was said is the eyes, leisure wear, at this stage, Quanzhou, the future! Thousands of textile and clothing companies in Quanzhou, the annual production value of more than 700 billion! Present, including Jinjiang, Shishi, Nanan and other places, including the poles, manufactured by leisure, sports clothing national markets are dominated clusters have obvious advantages! INDUSTRY Quanzhou 90s of last century casual OEM the era of the mark following industrial enterprises to grow by about 30% every year! “It’s 10 years of textile and garment enterprises in Quanzhou stage of development marks along the clothes China in the process of development, design, development, manufacturing, management, marketing, service and other business sectors by improving the process step! ” Chow was said! In fact, Quanzhou occasional obvious regional characteristics of this style and location are not authorized by a number of brands or a number of designers have created, but the business sector in practice market long term, based on consumer understanding and imitation of international fashion in summary form! This feature makes the garment business Fujian region in the domestic market have obvious advantages in the competition of network Quanzhou occasional sales across the country the number of 10 provinces and cities formed a mall, franchise, wholesale, retail and marketing of products, four in a model, other well known brands on the market interior have a larger share! and lions national commercial networks has reached 5000; network marketing can be said to extend in all directions! “Quanzhou many enterprise system is very good, but the problem also exists!” Chow said: “Quanzhou also upgrade the waist to grow the brand within class filling back! Quanzhou should go to feed some of the genes better brand, manufacturing’s rock culture to update! “Guangdong Shaxi: make a fuss about the quality and characteristics desPrésent, strong government support; Shaxi industrial environment is improving, clothing production and processing capacity more! textile and clothing belonging to the city related, dyeing, machine parts, and other downstream products of more 500 companies in support, formed from weaving, dyeing, fabric clothing, sales amounted to mass production, ownership and production of clothing and accessories for the face corresponding sales and marketing materials professional tailoring! These global resources to support the development of protection Shaxi occasional favorable Shaxi casual, which represents 80% of the total production of garments in the course of the development of local industry were also favorable known Shaxi mark, if Lee, CK, Nike, Puma, Reebok, as well as national brands Metersbonwe, seven wolves! But now that view has changed! “casual Shaxi can not merely” putting up stores, “the further the number of! ” Lin Wei, vice president of China National Garment Association, said that “In fact, current Shaxi are already major problems in the formation of the occasional production, circulation and information, and other means of production are not fully and efficiently converted to industrial benefits! Shaxi present most apparel manufacturers are still engaged in the processing enterprises; Even some of some reputable companies have more than half of its processing activity! Furthermore, some firms have the mark are also likely to join the road company, pricing in the medium and low; counting on sales to gain market share, profit is not high! It seems that Weiling; Shaxi casual wear should make a fuss about the quality and characteristics, increase the technological content of products! In fact, companies Shaxi casual for brand building is not neglect, however, some companies have been engaged in the construction of the brand! In recent years Shaxi also saw the birth Rubai Senta Georgia, St. Mary Tian, Jian-long, Humphrey Lay and other brands, these brands not only in the domestic market has a great reputation, business itself is also a profound awareness of the brand! Party Postscript: Actually, not only in Wenzhou, Quanzhou, Shaxi, and even casual Chinese companies are at a “historic moment very important development” and Wenzhou, Quanzhou, three Shaxi distinctive areas of the use of their resources in leisure exploration industries responsible, for the sportswear industry in China for these historical opportunities of development and once again played a pioneering role! The Swedish fashion giant H & M, the German chain of inexpensive clothing giant C & A has reached the beach, Italy Darfur America Technical Textile (Suzhou) Co., Ltd. to cooperate with the state enterprises of China, Macao Jacob’s group, set of textile companies to invest in Huzhou!